How to Create Responsive Landing Pages in Pardot – Without Code!

As we enter 2019, customers are more and more likely to view your website from a mobile device than from a computer browser. That’s right: it’s time to start imagining your content in the palm of someone’s hand. This means it’s more important than ever to use responsive design so your site to renders well on any device: desktop computer, tablet, or phone.

For a while, it’s been possible to create responsive landing pages in Pardot, but you needed developer-level knowledge of code. No longer!! Now you can create a responsive landing page in Pardot with just a few quick clicks – even if you’re not familiar with HTML or CSS.

I’m talking about the Layout Template feature that allows you to import a premade responsive template! This helpful secret has hiding in plain sight for months, but for some reason I can’t find any documentation about it. Let’s see how it’s done in 3 easy steps.

 

1.     Create Layout Template

The first thing you’ll want to do is navigate to Marketing > Landing Pages > Layout Templates. Give your template a name, and remember that Layout Templates for landing pages and forms are all stored in the same place, so make your name as specific as possible for future reference. Choose a Folder and Tags if you want.

Next, scroll down to Import Layout. You can still import ‘From a URL’, which is handy if you want to use existing HTML from your website to create a frame for your landing page. However, this option requires coding knowledge, so we’ll skip past that.

Below that option, you’ll see several Responsive Templates to choose from! Click the button that says Preview Responsive Template to get an idea of what your landing page will look like. Remember it’s responsive, so stretch and shrink the preview window to see how the page will react on different devices.

Once you’ve decided on a layout, click the blue Import Now button and click “OK” on the pop-up. You should see your responsive code populated by Pardot! Be sure to Save before leaving the page.

This code is editable of course, but you’ll be able to edit the content (without code!) in upcoming steps.

landing page template preview

 

2.     Create Landing Page

Now we’ll create the landing page! Once your layout template code is saved, go to Marketing > Landing Pages > New Landing Page. Fill out all the necessary fields. If you need guidance, check out Pardot’s helpful documentation.

On Step 3, Content Layout, choose My Layout Templates and find and select the layout template you just made. This will automatically move you to Step 4, where you can edit your new landing page. All you need to do is point and click! If you chose a form, you should see that populated on the landing page too.

When you’re happy with your landing page, move to Step 5 where you can confirm your Landing Page Details and, more importantly, click the button to Confirm and Save. If you miss this step, your landing page might not be saved, and your coworkers won’t be able to access the landing page for edits.

 

3.     Go Live

There you have it! Once you save your landing page, you’ll go to the overview page where you can view all the details and access your landing page link. You can edit the landing page and layout template as much as you want, and when you’re ready, it’s time to go live. Share your landing page link far and wide. Consider offering exclusive gated content. Hopefully you can score some new leads!

 

Have you made a responsive landing page in Pardot? How was your experience? Let us know in the comments!

 

Interested in a Pardot or Salesforce onboarding so you can take full advantage of your CRM or marketing platform? Fill out the form below and we’ll be in touch.

Pardot Form Styling [Webinar and Guide]

This month we had the opportunity to present a Pardot Form Styling webinar for Pardot’s Advocate Hours.

In case you missed it: Pardot Form Styling Webinar and Pardot Form Styling Guide

The webinar and guide will walk you through how to use HTML, CSS, and Javascript to style a Pardot form from scratch. The best part is- you don’t have to know code to do this! Seriously!

The webinar and guide will enable a beginner-expert to copy/paste the code like you’re a pro. 🙂

 

The webinar received  4.6/5 stars from Pardot clients! Here are some comments from the live attendees:

“Definitely, information that I can use.  Thank you.”

“The presenter was awesome!”

“This was awesome.  Super helpful.  Having these CSS classes will really speed up development.”

Pardot Form Styling Guide

 


Keep up with our Pardot and Salesforce magic:

Salesforce Pardot Lightning

New Pardot Style — What’s Different?

pardot lightning menu
Note: If you prefer to see the titles for each tab, click the three lines at the top left corner of your Pardot page and the menu will widen to display names.

Update: “Pardot Lightning Style” is now called “New Pardot Style”

As you’ve probably heard, Salesforce recently rolled out a Lightning version. This is the first major change to the User Interface (UI) in 16 years! Clicks are reduced and the overall experience is greatly improved – once you get used to the updated layout.

Pardot also rolled out a Lightning version last month. Their update wasn’t quite as dramatic, but it sure looks good! The top menu has been moved to the left side and simplified even further for intuitive navigation. Each tab is indicated by its classic icon, and when you hover, you’ll see the links stored in each section.

 

pardot lightning side menu
The new Reports tab. Now Connected Apps and Marketing Assets have their own subtabs, which trims the list size and reduces confusion.

Overall, you won’t see many gargantuan differences (yet) – but you will enjoy a fresh, attractive interface. Sure, I miss the orange buttons. And I’m still getting used to the rearranged icons and different fonts. But the updated design choices create a sleek, modern look that’s easy to browse.

Pro Tip: You do not have to enable Salesforce Lightning in order to use Pardot’s Lightning Style. The two are not connected in that way. We recommend new Pardot clients go ahead and make the switch. If you’ve been in Pardot for a while, it’s still worth checking out. Even our most seasoned Pardot pros here are enabling Pardot Lightning Style and loving it!

 

 

 

Can You Spot the Differences?

Pardot Lightning Differences

 

To Activate / Deactivate Pardot Lightning Style

pardot lightning disable
If you want to disable in the future, click the cog in the top right corner to “Disable Lightning Style.”
pardot lightning enable
To activate Pardot Lightning Style (Beta), hover over your email address and select “Enable Lightning Style.”

 

 

 

 

 

 

 

 

Stay up to date on Pardot and Salesforce by subscribing to our blog!

 

New Cloud on Tap Website Design

Did you notice the changes around here? 🙂 We’ve been working hard the last month to build a better site and we’re finally done!  Many thanks to our newest COT-er, Sara, for spearheading this endeavor.

New features:

  • Fully responsive, mobile-friendly
  • Sleeker look and feel that’s more “Cloud on Tap”
  • Our favorite Google Fonts– Open Sans and Raleway
  • Easier points of contact- buttons, links, and forms everywhere (but not annoyingly!)
  • Company and Careers Pages (team pics coming soon)
  • Can’t miss display of our core Pardot and Salesforce certifications

Is your site mobile-friendly? How about your forms? Pardot forms can absolutely be built to respond to any browser and device and we’re excited to show that off to the world.

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