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How I passed the Pardot certification exam the first time — and how you can, too

In September of 2015, I was tasked with earning a Pardot certification. I had been working in Pardot for a few months, but still felt anxious about the Pardot certification exam itself — after all, I had heard that the exam is very challenging. With a $200 price tag for the […]

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Visitor Filters (Automation Settings, Part 2)

Part 2/3 today- Visitor Filters! Admin> Automation Settings> Visitor Filters + Add Filter, enter Name and hostname or IP value, Create Filter There are 2 common questions we get regarding Visitor Filters: Q. How do I keep my activity from skewing the campaign reporting? A. Filter yourself out. You can […]

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Page Actions (Automation Settings, Part 1)

Hi all! We’re doing a series of 3 posts about a lesser talked about area in Pardot- Automation Settings. These settings are amazingly helpful and everyone should use it, but they aren’t necessarily the first thing your company will get to during implementation. First up are Page Actions! Admin> Automation […]

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