tips and tricks

5 Pardot Custom Redirect Use Cases

Pardot Custom Redirect

5 Pardot Custom Redirect Use Cases We tend to nerd-out a little when there’s a case to use a Pardot Custom Redirect. You don’t want to go overboard creating them for every link, but occasionally creating a Pardot Custom Redirect comes in handy: 1. Banner Ads Use a Pardot Custom Redirect to track […]

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4 Pardot Integrated Apps We Love

Pardot Integrated Apps

There are many Pardot Integrated Apps to choose from but these are our favorites. Pardot Integrated Apps are similar to the native Pardot Connectors (i.e., Wistia, Google Analytics, Facebook) you already use, except these connect outside of Pardot. Pardot Integrated Apps complete a thorough review process and must show […]

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Cloud on Tap Tip Tuesday

It’s Tap Tip Tuesday! If you follow us on Instagram then you probably know about #TapTipTuesday. If you’re not following us there, just go ahead and do it now!  And if you don’t know what Tap Tips are then you’re in luck because you’re about to learn! We don’t want your […]

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Difference Between a Pardot Campaign and a Pardot List

Pardot Campaign Pardot List

The difference between a Pardot Campaign and a Pardot List is a common confusion new clients ask about when first setting up their Pardot account. “We want to build a campaign…” “What are lists?” “How do I put my prospects in a campaign?” “How can I segment my recipients?” Most people familiar […]

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Announcing Ascent: Pardot Gamified E-Learning

Ascent Pardot Gamified ELearning

Ascent: Pardot Gamified E-Learning is LIVE and available to all new and existing Cloud on Tap clients. Learning marketing automation can be like climbing a mountain: overwhelming, discouraging and exhausting. Sometimes new users feel like they’ll never reach the summit. That’s why we created Ascent. It is a self-paced, E-Learning […]

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