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Difference Between a Pardot Campaign and a Pardot List

Pardot Campaign Pardot List

Difference Between a Pardot Campaign and a Pardot List The difference between a Pardot Campaign and a Pardot List is a common confusion new clients ask about when first setting up their Pardot account. “We want to build a campaign…” “What are lists?” “How do I put my prospects in a campaign?” […]

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Announcing Ascent: Pardot Gamified E-Learning

Ascent Pardot Gamified ELearning

Announcing Ascent: Pardot Gamifies E-Learning Ascent: Pardot Gamified E-Learning is LIVE and available to all new and existing Cloud on Tap clients. Learning marketing automation can be like climbing a mountain: overwhelming, discouraging and exhausting. Sometimes new users feel like they’ll never reach the summit. That’s why we created Ascent. […]

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Pardot 101: Automation Rules [Examples]

pardot automation rules

You’re feeling comfortable with the basics of Pardot and looking to branch out into the more advanced features, like automation rules. You understand the concept of automation rules — but where do you start? Here are some great automation rule examples that may be relevant to your marketing efforts: Psst […]

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Digital Marketing Favs of the Week- 4/1-4/7

Hi there! We’re back with our Digital Marketing Favs and this week is ALL about email. Sometimes you feel like the king/queen of emails-You’re high-fiving to those huge open rates and CTRs. Then the next month you’re falling flat and people are unsubscribing. What gives? Do you pay attention to the time of […]

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Digital Marketing Favs of the Week- 3/17-3/23

Our digital marketing favs this week focus on B2B marketing strategies and startups which hold a pretty special place in our Cloud on Tap heart. What Marketers Need to Know About The Instagram Algorithm 5 B2B Marketing Strategies You Need To Consider The 7 Biggest Marketing Mistakes Every Startup Makes 7 […]

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Digital Marketing Favs of the Week- 3/10-3/16

These weekly digital marketing favs are quickly becoming the favorite part of our week! This week we liked a lot of articles about good headlines and the articles themselves follow all the rules you should pay attention to… Most Effective Elements of Clickbait Article Headlines Brand Marketing: 5 tactics to […]

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