Difference Between a Pardot Campaign and a Pardot List The difference between a Pardot Campaign and a Pardot List is a common confusion new clients ask about when first setting up their Pardot account. “We want to build a campaign…” “What are lists?” “How do I put my prospects in a campaign?” […]
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Announcing Ascent: Pardot Gamifies E-Learning Ascent: Pardot Gamified E-Learning is LIVE and available to all new and existing Cloud on Tap clients. Learning marketing automation can be like climbing a mountain: overwhelming, discouraging and exhausting. Sometimes new users feel like they’ll never reach the summit. That’s why we created Ascent. […]
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You’re feeling comfortable with the basics of Pardot and looking to branch out into the more advanced features, like automation rules. You understand the concept of automation rules — but where do you start? Here are some great automation rule examples that may be relevant to your marketing efforts: Psst […]
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Hi there! We’re back with our Digital Marketing Favs and this week is ALL about email. Sometimes you feel like the king/queen of emails-You’re high-fiving to those huge open rates and CTRs. Then the next month you’re falling flat and people are unsubscribing. What gives? Do you pay attention to the time of […]
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Our digital marketing favs this week focus on B2B marketing strategies and startups which hold a pretty special place in our Cloud on Tap heart. What Marketers Need to Know About The Instagram Algorithm 5 B2B Marketing Strategies You Need To Consider The 7 Biggest Marketing Mistakes Every Startup Makes 7 […]
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These weekly digital marketing favs are quickly becoming the favorite part of our week! This week we liked a lot of articles about good headlines and the articles themselves follow all the rules you should pay attention to… Most Effective Elements of Clickbait Article Headlines Brand Marketing: 5 tactics to […]
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