Looking to optimize your emails? Check out these super helpful and beautiful email optimization infographics that we found around the web!
#1. 6 Email Marketing Traps Resulting in Game Over
#2. Anatomy of an Email: A Quick Look Inside Content that Drives Opens and Clicks
#3. Email Marketing Best Practices
#4. Thank You For Subscribing: How to Optimize Your Welcome Emails
#5. Email Irritation: What Annoys People About Emails
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Did you notice the changes around here? 🙂 We’ve been working hard the last month to build a better site and we’re finally done! Many thanks to our newest COT-er, Sara, for spearheading this endeavor.
- Fully responsive, mobile-friendly
- Sleeker look and feel that’s more “Cloud on Tap”
- Our favorite Google Fonts– Open Sans and Raleway
- Easier points of contact- buttons, links, and forms everywhere (but not annoyingly!)
- Company and Careers Pages (team pics coming soon)
- Can’t miss display of our core Pardot and Salesforce certifications
Is your site mobile-friendly? How about your forms? Pardot forms can absolutely be built to respond to any browser and device and we’re excited to show that off to the world.
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The last piece of this series- Scoring Rules.
Admin> Automation Settings> Scoring Rules
Edit Scoring Rules> Select Rule> Adjust Score> Save Changes
Scoring rules are part of a much larger and very important feature- Scoring and Grading. There is a lot to be said about Scoring and Grading and much we will get into at a later time. For this post we’ll only deal with the bare minimum that you might encounter in your first 40 days of setting up Pardot as a novice user.
These are the most common scores asked about by clients. In the initial setup you will spend a lot of time creating this content and it’s nice to know how it’s being valued!
2 changes that you may want to consider from the beginning:
- Give 1 or 2 points for opening an email.
a. Check the box for this only to take effect on the first email open, not subsequent opens of the same email.
b. This will trigger the sync to SFDC so that the contact/lead record has the most up-to-date info (note: opening an email without a score adjustment will not trigger a sync).
- Update the “Webinar Attended/Invited/Registered” scores if you have connected WebEx, ReadyTalk, or GoToWebinar to Pardot.
If you are interested in customizing Scoring and Grading for your organization, check out Pardot’s Scoring and Grading Lab, this Infographic, and KB article.
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Part 2/3 today- Visitor Filters!
Admin> Automation Settings> Visitor Filters
+ Add Filter, enter Name and hostname or IP value, Create Filter
There are 2 common questions we get regarding Visitor Filters:
Q. How do I keep my activity from skewing the campaign reporting?
A. Filter yourself out. You can filter by IP address (find yours here) or by your domain (example: cloudontapsc.com). This way your frequent website visits and clicks won’t track and exaggerate your Campaign results. The only thing you need to keep in mind is the flip side of this coin, question 2 below.
Q. Why am I not receiving notifications when testing a form?
A. Take the filter off. If you had previously setup a visitor filter for your IP address or domain, your activity is being filtered. Whenever we hear someone isn’t receiving notifications for form testing, the first place to check is their Visitor Filters.
We call that a Maritza explanation- Short and Sweet.
Have more questions about how Visitor Filters work? Check out Pardot’s KB article here.
Coming up next: Scoring Rules
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Hi all! We’re doing a series of 3 posts about a lesser talked about area in Pardot- Automation Settings. These settings are amazingly helpful and everyone should use it, but they aren’t necessarily the first thing your company will get to during implementation.
First up are Page Actions!
Admin> Automation Settings> Page Actions
+ Add Page Action, Name it, Enter the full URL that you want the action on, Save.
1. Page Actions give you real-time control of your website. Website tracking is great, but sometimes we need to take action on a prospect asap. Page actions allow you to set completion actions (ex. Add to list, notify user, send autoresponder, etc.) to a Prospect when he/she visits specific pages on your site. Consider this- Which is better?
2. Page Actions can identify specific pages as being worth more or less points than others. If you had Page Actions set to decrease the score for your Careers Page and/or increase the score for the Pricing Page, you would have a better picture of which Prospect is worth sales’ time.
3. Page Actions can be used to call a page out as priority. Even if you have no need to take action on a page or score someone differently for visiting it, you still may want a Pricing or Product/Service page to stand out in the Prospect Activity section. Checking the “Priority Page?” box allows the page to stand out from the typical “1 visit 4 pages” on the activity.
Page Actions are awesome and you should definitely try them out!
Questions about how Page Actions behave in Pardot? Check out Pardot’s KB article here.
Coming up next: Visitor Filters
Don’t miss next week’s part- Subscribe to our blog!