Update: “Pardot Lightning Style” is now called “New Pardot Style” As you’ve probably heard, Salesforce recently rolled out a Lightning version. This is the first major change to the User Interface (UI) in 16 years! Clicks are reduced and the overall experience is greatly improved – once you get used to […]
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You open a new email from a website you visit frequently. At the top, you notice your own name, followed by suggestions based on previous shopping habits. How does that make you feel? Many customers are swooned by convenient, customized content. A recent study by Aberdeen Group showed that personalized […]
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Thanks to Twitter’s new lead cards, gathering leads for Pardot from Twitter is easier than ever for both prospects and marketers. Considering Twitter outperforms LinkedIn and Facebook by creating 82% of social media leads*, this is great news! Once a prospect clicks to expand your lead card, their email and […]
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