Salesforce and Pardot Implementation Experts
Difference Between a Pardot Campaign and a Pardot List The difference between a Pardot Campaign and a Pardot List is a common confusion new clients ask about when first setting up their Pardot account. “We want to build a campaign…” “What are lists?” “How do I put my prospects in a campaign?” […]
Is this a Pardot Campaign or Program? You may not be aware of this but Pardot is a house divided. There are 2 separate camps – Camp 1 feels their heart ache every time someone erroneously calls a Pardot Program a Pardot Campaign and Camp 2 has no idea what […]
Pardot 101: Pardot or Pardeux? A History of Pardot If you are a Pardot user, you’re probably privy to the Par-DOT/Par-deux joke. We can pick up on whether a client is from the North very quickly, based upon how they pronounce the marketing automation service’s name (they tend to say […]
Marketing Automation 101 One of our classes at #CampCloud is focusing on marketing automation and you’re about to get a crash course in what marketing automation is all about. First off what is it? I could throw a lot of big words at you to describe what it is, […]
Welcome to #CampCloud #CampCloud! It’s summertime and we’re feeling nostalgic. Summer camp, lake swimming, hiking, campfires… all fun things you can’t really do in Charleston, SC in the summer. It’s hot here! So we’re spending our time in the great indoors building amazing content for our readers instead. For the […]
Announcing Ascent: Pardot Gamifies E-Learning Ascent: Pardot Gamified E-Learning is LIVE and available to all new and existing Cloud on Tap clients. Learning marketing automation can be like climbing a mountain: overwhelming, discouraging and exhausting. Sometimes new users feel like they’ll never reach the summit. That’s why we created Ascent. […]