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marketing automation

5 Pardot Custom Redirect Use Cases

Pardot Custom Redirect

5 Pardot Custom Redirect Use Cases We tend to nerd-out a little when there’s a case to use a Pardot Custom Redirect. You don’t want to go overboard creating them for every link, but occasionally creating a Pardot Custom Redirect comes in handy: 1. Banner Ads Use a Pardot Custom Redirect to track […]

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4 Pardot Integrated Apps We Love

Pardot Integrated Apps

4 Pardot Integrated Apps We Love There are many Pardot Integrated Apps to choose from but these are our favorites. Pardot Integrated Apps are similar to the native Pardot Connectors (i.e. Salesforce.com, Wistia, Google Analytics, Facebook) you already use, except these connect outside of Pardot. Pardot Integrated Apps complete a […]

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Cloud on Tap Tip Tuesday

Cloud on Tap Tip Tuesday It’s Tap Tip Tuesday! If you follow us on Instagram then you probably know about #TapTipTuesday. If you’re not following us there, just go ahead and do it now!  And if you don’t know what Tap Tips are then you’re in luck because you’re about to […]

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How Marketing Automation Makes Your Company 24/7

How Marketing Automation Makes Your Company 24/7 Wouldn’t it be great to have an employee that works well after their regular hours in a day and even on holidays? It seems impossible, but with marketing automation we can make it a reality. Marketing automation allows your company to be 24/7. When […]

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Difference Between a Pardot Campaign and a Pardot List

Pardot Campaign Pardot List

Difference Between a Pardot Campaign and a Pardot List The difference between a Pardot Campaign and a Pardot List is a common confusion new clients ask about when first setting up their Pardot account. “We want to build a campaign…” “What are lists?” “How do I put my prospects in a campaign?” […]

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