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Digital Marketing Favs of the Week- 2/26-3/3/2016

digital marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. – Wikipedia.org Our Marketing Team works hard staying up-to-date on the latest digital marketing trends and statistics (you know, proof […]

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New Pardot Style — What’s Different?

Salesforce Pardot Lightning

Update: “Pardot Lightning Style” is now called “New Pardot Style” As you’ve probably heard, Salesforce recently rolled out a Lightning version. This is the first major change to the User Interface (UI) in 16 years! Clicks are reduced and the overall experience is greatly improved – once you get used to […]

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Visitor Filters (Automation Settings, Part 2)

Part 2/3 today- Visitor Filters! Admin> Automation Settings> Visitor Filters + Add Filter, enter Name and hostname or IP value, Create Filter There are 2 common questions we get regarding Visitor Filters: Q. How do I keep my activity from skewing the campaign reporting? A. Filter yourself out. You can […]

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Page Actions (Automation Settings, Part 1)

Hi all! We’re doing a series of 3 posts about a lesser talked about area in Pardot- Automation Settings. These settings are amazingly helpful and everyone should use it, but they aren’t necessarily the first thing your company will get to during implementation. First up are Page Actions! Admin> Automation […]

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