email marketing

5 Pardot Custom Redirect Use Cases

Pardot Custom Redirect

5 Pardot Custom Redirect Use Cases We tend to nerd-out a little when there’s a case to use a Pardot Custom Redirect. You don’t want to go overboard creating them for every link, but occasionally creating a Pardot Custom Redirect comes in handy: 1. Banner Ads Use a Pardot Custom Redirect to track […]

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Cloud on Tap Tip Tuesday

It’s Tap Tip Tuesday! If you follow us on Instagram then you probably know about #TapTipTuesday. If you’re not following us there, just go ahead and do it now!  And if you don’t know what Tap Tips are then you’re in luck because you’re about to learn! We don’t want your […]

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How Marketing Automation Makes Your Company 24/7

Wouldn’t it be great to have an employee that works well after their regular hours in a day and even on holidays? It seems impossible, but with marketing automation we can make it a reality. Marketing automation allows your company to be 24/7. When a potential customer completes a Pardot form, […]

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Difference Between a Pardot Campaign and a Pardot List

Pardot Campaign Pardot List

The difference between a Pardot Campaign and a Pardot List is a common confusion new clients ask about when first setting up their Pardot account. “We want to build a campaign…” “What are lists?” “How do I put my prospects in a campaign?” “How can I segment my recipients?” Most people familiar […]

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Gamification 101: What is it?

Hopefully by now you’ve heard of our new release – Ascent – the gamified e-learning solution for Pardot training. At Cloud on Tap, we think gamification is the future of learning and #CampCloud will teach you everything you need to know, starting with what Ascent actually is! What is Gamification? […]

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