Is this a Pardot Campaign or Program? You may not be aware of this but Pardot is a house divided. There are 2 separate camps – Camp 1 feels their heart ache every time someone erroneously calls a Pardot Program a Pardot Campaign and Camp 2 has no idea what […]
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Gamification 101: What is it? Hopefully by now you’ve heard of our new release – Ascent – the gamified e-learning solution for Pardot training. At Cloud on Tap, we think gamification is the future of learning and #CampCloud will teach you everything you need to know, starting with what Ascent […]
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Marketing Automation 101 One of our classes at #CampCloud is focusing on marketing automation and you’re about to get a crash course in what marketing automation is all about. First off what is it? I could throw a lot of big words at you to describe what it is, […]
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9 Reasons Why You Should Choose Cloud on Tap for your Pardot Onboarding/Support As a Pardot user, you have an array of options when it comes to your Pardot onboarding and ongoing support/content packages. There are different tiers of Pardot partnership and different offerings. So, why choose Cloud on Tap for […]
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Digital Marketing Favs of the Week – 6/3-6/9 This week, we remember Muhammad Ali, take a look at the benefits of personalization, and delve into behavioral marketing. Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer 4 Facts for Marketers About Personalization […]
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People use “We Go Together Like” to show how strong their relationship is and as a business you need to have strong relationships with your customers. Relationship marketing is a strategy that focuses on customer retention and satisfaction rather than on sales transactions. It provides them with information directly suited […]
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