We’re back with more goodness from presenting for Pardot’s Advocate Hours- Pardot Wave for B2B Marketing webinar and guide. This goes much deeper than any demo you’ve seen!
Fill out the form below and we’ll send you the Pardot Wave for B2B Marketing Guide!
As with all of our training, we start by getting everyone on the same page with the basics (terminology, flow, functionality) and then we dive in with training in the application and real examples.
The webinar received 4.8/5 stars from Pardot clients using Wave for B2B Marketing!
“Very detailed walk through of the tool, best practices, etc. “
Email Marketing Data? Data Driven Campaigns???
That sounds kind of daunting. Can’t we just keep on coming up with whatever fun subject lines we feel like that day and send when it’s best for us and rejoice that we got a few clicks?
Sure, but you really shouldn’t. Aligning your hard work with proven email marketing data will help you boost email open rates, click through rates, and ROI. We give you the data and advice to make it happen in our “Data to Drive Your Email Marketing Strategy” download.
“In God we trust; all others must bring data.”
– William Edwards Deming
If you are a Pardot user, the Email Reporting table will show you how your emails match up with these statistics very easily. Keep in mind that the size and familiarity of your list will affect your open and click rates.
Once you have a handle on how close your marketing efforts are to what is expected, you can begin implementing small changes to test and find the mix that works best for your company and prospects/leads.
We recommend using A/B testing for the majority of your emails (Pro and Ultimate Pardot) or split your lists into your own A/B lists (Standard Pardot). A/B Testing is a a great way to test out different subject lines, sending times, and senders. We like to have fun with our subject lines and make it a competition to see whose email wins!
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”
– Jim Barksdale, former Netscape CEO
Keep up with us:
You have Salesforce and you’re getting ready to adopt Pardot. Or, maybe you just need to keep your data organized in Salesforce alone. Either way, data cleansing is crucial to your sales success.
After all, Salesforce associates data cleaning with a 29% increase in sales opportunities!
What does bad/messy data look like? You may have duplicates that need to be merged, missing field data, and/or unverified (and potentially incorrect) data. Any of these issues can prove extremely damaging to your sales process, especially when you start syncing with marketing automation like Pardot, Marketo, or Hubspot.
Our resident Salesforce experts (we offer personalized data cleansing!) recommend completing a Salesforce audit before integrating marketing automation as well as once a year as a maintenance best practice. This ensures that your Salesforce instance is running smoothly, efficiently, and accurately for your sales team.
When cleaning your data, here are qualities to strive for*:
- The data was recorded correctly
- All relevant data was recorded
- Entities are recorded once
- The data is kept up to date
- The data agrees with itself
Some common data problems to look out for*:
Changes in data layout / data types
- Integer becomes string, fields swap positions, etc
Changes in scale / format
Temporary reversion to defaults
- Failure of a processing step
Missing and default values
- Application programs do not handle null values well
Gaps in time series
- Especially when records represent incremental changes
With all of the available services out there, choosing the appropriate one for your instance can be tricky, especially if you aren’t familiar with the services available.
That’s why we made a whitepaper of recommended services that we and our clients have used.
Get the free whitepaper today! Just fill out the form below.
*Exploratory Data Mining and Data Cleaning by Theodore Johnson