Our Summer #CampCloud Campaign has come to an end and we feel like having a little fun on our way out so we created the #CampCloud Summer Playlist that you can listen to while you catch up on any posts you may have missed…
Turn up your #CampCloud Summer Playlist and make sure you didn’t miss any of the amazing content on the 3 main 101 topics we covered:
An hour of new and old songs to end Summer on a high and fun note. 🙂
I’m incredibly proud of the Cloud on Tap marketing team for all they did this summer. Still keeping up with our regular cycle of Pardot Onboarding and Support clients, social media, and launching Ascent, I challenged the team with an almost 1 post per day blog schedule. In some ways it’s content overload, but I truly can say it’s GOOD content. We cycled the schedule so no one had 2 difficult posts to write back to back and we all worked together to get each out on time. It was a great exercise in teamwork, writing skills, and expanding our Pardot Knowledge even more.
As Summer winds down, we begin to take on more clients and this frequency of posting will go way down. But don’t go! – We have some really exciting new projects in the works for this blog and I hope you take a moment to sign up below and not miss out.
Thank you for joining us at #CampCloud!
Alison McConoughey is a Sr. Project Implementation Coordinator and Team Lead at Cloud on Tap. She has a special place in her heart for marketing automation, Charleston, and the oxford comma.
Using Pardot’s marketing automation can make your job so much easier. And it’s not just the obvious tools – there are other features right under your nose that can help make your content stronger and more personal, with hardly any effort on your part.
Today that feature is: PARDOT VARIABLE TAGS
Customers are more likely to respond to your messaging when your email is personalized. Inserting basic dynamic content (or variable tags) in an email template is a simple way to personalize your message to a specific customer. – Pardot KB
Why do we love Pardot Variable Tags? Let us count the reasons…
Create custom emails
Study after study shows that customers respond very well to personalized content – in some cases, it pushes open rates and click rates up over 50% higher! But right now, the vast majority of marketers aren’t using variable tags or any form of personalization. This is an opportunity for you to really stand out with custom greetings and information that your prospects will appreciate.
Pardot Variable tags can be a handy way to save time, too. Pardot and CAN-SPAM laws require every email contain a way for your prospects to unsubscribe. Use %%unsubscribe%% and %%email_preference_center%% and the required links will autofill.
You can also save time with one email template for many users by entering a “User HTML Signature” that will populate a sign-off from the sender(s).
Most often, people sprinkle in Pardot Variable Tags throughout their email. If you really want to grab their attention, consider using them in the subject line! People love the surprise of seeing their own name in their inbox.
Bonus: You can also use Pardot Variable Tags inside of URLs. Read more about how to do this on the Pardot Knowledge Base.
For more tips (and memes) on Pardot and marketing automation, follow us on Twitter and Instagram!
Have questions about this article? Interested in Pardot onboarding? We’d love to help – call or send us an email anytime.
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We tend to nerd-out a little when there’s a case to use a Pardot Custom Redirect.
You don’t want to go overboard creating them for every link, but occasionally creating a Pardot Custom Redirect comes in handy:
1. Banner Ads
Use a Pardot Custom Redirect to track your traffic from banner ads. Bonus: Custom Redirects can have completion actions run for Prospects who click on them- consider notifying their assigned user, sending a special email specific to the product/service they expressed interest in, or adding the Prospect to a Segmentation List.
2. Social Media
If you are like us and use other platforms beyond the Pardot social connectors (examples: Salesforce Success Community, Linkedin Groups, Instagram), you can gain better insight into the traffic from these platforms by creating a Pardot Custom Redirect for each link you share. Each Custom Redirect has its own bitly automatically created by Pardot.
I thought Pardot tracked link clicks in my emails?!?!?! No worries- they do! However, if you use the same URL multiple times in an email, the reporting is for how the URL performed as a whole, not on the individual link placements. Your emails should have a clear CTA (call to action) and often that CTA is to get a Prospect to click on one specific link (file, landing page, video, white paper, etc…). If you design the email with multiple link placements to the one CTA (buttons and hyperlinked text), then a Pardot Custom Redirect can help you report on which was clicked the most. These are very useful analytics for designing future emails.
If you link to a file that is not hosted by you or to another 3rd party link, create a Pardot Custom Redirect for it. This allows you accurate reporting on the traffic to that link, as well as the ability to act on it (completion actions) within Pardot.
5. Offline Marketing
Business cards, direct mail, billboards, and flyers can seem far from our minds in the world of digital marketing, but they are still used by many businesses. Our Cloud on Tap business cards include a Pardot Custom Redirect to a form where you can sign up to see Pardot’s marketing automation in action. Bonus: If you setup your tracker domain in Pardot, custom redirects can be customized with a vanity url so it will include your company name and a simple description of the link.
Click here if you are interested in reading more about the benefits of using a Pardot Custom Redirect.
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There are many Pardot Integrated Apps to choose from but these are our favorites.
Pardot Integrated Apps are similar to the native Pardot Connectors (i.e. Salesforce.com, Wistia, Google Analytics, Facebook) you already use, except these connect outside of Pardot.
Pardot Integrated Apps complete a thorough review process and must show that multiple clients are already successfully using Pardot and their app together. These apps are meant to make your life easier as a marketer, always focused on solving a problem not creating them!
Although there are many to choose from, these are our 4 favorite Pardot Integrated Apps:
Zapier uses what they call “zaps” to connect multiple apps together. Easy to setup, you’ll be sharing data between all your apps with just a few clicks. The Zapier connection can be triggered when a new Prospect is created in Pardot and it can also create a new Prospect in Pardot. Popular zaps we recommend connect Pardot with Gravity Forms, Unbounce, Slack, Google Sheets, MailChimp, RSS, and SurveyMonkey.
It’s easy to build Pardot forms to use at your trade shows, but sometimes they internet connection isn’t very reliable. In addition to iCapture’s ease of use on phones and tablets and ability to scan badges, it can also work offline- no internet required. Hallelujah! If you have a big show coming up, this Pardot Integrated App is a must.
From SnapApp’s website- “In 2014, DemandGen Report found that just 5% of buyers would provide detailed contact information in exchange for a white paper. […] 91% of buyers are looking for more visual and interactive content.” SnapApp is an easy to use platform providing the interactive content that buyers want. You can add SnapApp’s to Pardot emails and landing pages. Not sure if this is the real deal or just another thing for your to-do list? Consider their reported 30% click-through-rate and 45% form submission rate. That’s serious!
Last on our list but first in our hearts. The WordPress plugin takes care of your Website Tracking (no coding skills required!) and makes adding a form and dynamic content to your pages as easy as it gets. This is our most often recommended Pardot Integrated App.
Not seeing an app that interests you? Checkout Pardot’s resource page for all integrated apps. If you are using one, we’d love to hear about it! Tweet us by clicking here.
We’re in our last couple weeks of #CampCloud and have a new post for you almost everyday! Sign up below so you don’t miss out-
It’s Tap Tip Tuesday!
If you follow us on Instagram then you probably know about #TapTipTuesday. If you’re not following us there, just go ahead and do it now! And if you don’t know what Tap Tips are then you’re in luck because you’re about to learn!
We don’t want your experience with Cloud on Tap to end after your implementation. We want to be a resource for you to use as you continue navigating through the world of Salesforce and Pardot. With that in mind we created Tap Tips.
Tap Tips are quick videos that are posted to our Instagram every Tuesday.
Simple tricks and tips you may not have known that will help make your life a little easier.
Check out a few below and don’t forget to follow us on Instagram. And let us know if you have any tips that help you in Salesforce and/or Pardot.
Don’t forget to follow us on Instagram and subscribe to the blog below:
Now that you know what gamification is, let’s talk about the ways in which it promotes deeper understanding in learning.
We’re already jumping on board — if you are interested in learning Pardot, check out our new, gamified Pardot e-learning offering, Ascent!
Anyways, back to gamification.
Making work or learning more like a game can be very motivating. Think about it; to study, would you rather read a textbook, or play a game?
And the facts back it up.
In a TalentLMS study,
- 89% of those surveyed stated that a point system would boost their engagement
- 62% stated that they would be motivated to learn if leaderboards were involved and they had the opportunity to compete with other colleagues
- 82% are in favor of multiple difficulty levels and explorable content
- Almost 80% of the learners say that they would be more productive if their university/institution or work was more game-like
So, gamification clearly helps motivate students — but how does that translate in terms of effectiveness?
A study by eLearning Guild found that students scored:
- 14% higher in skill-based assessments
- 11% higher in terms of factual knowledge
- 9% increase in retention rates
Here are some great real-life examples of businesses using gamification:
How can you best introduce gamification into your business?
According to TalentLMS, the most preferred gamification features include:
- Progressing to different levels (30%)
- Points/scores (27%)
- Real time feedback on performance (26%)
- Progress bars (25%)
- Activity feeds (24%)
The least preferred gamification techniques seem to include:
- Competition with friends (13%)
- Virtual gifts (12%)
- Being part of a story/narrative (11%)
- Avatars (3%)
- Virtual currencies (2%)
In business, prioritization often comes down to dollars. If you are considering investing in gamifying your services, how does the outlook appear?
Experts are projecting that gamification is going to continue to grow at an exponential rate. Some noteworthy statistics:
- The gamification market is expected to reach $5.5 billion by 2018 (compared to $1.7 billion in 2015)
- The largest market is expected to be North America, followed by Europe
- Game-based global revenue is expected to jump from $1.5 million in 2012 to $2.3 million in 2017
Our question for you: Are you ready to get gamified?
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