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Maximizing Engagement: 5 Creative Uses of Account Engagement Custom Redirects

In the realm of digital marketing, every interaction is an opportunity to drive engagement and foster meaningful connections with your audience. With Account Engagement (formerly known as Pardot), custom redirects emerge as a versatile tool to track and optimize user engagement across various channels. We have a knack for getting excited when there's a perfect fit for utilizing Account Engagement Custom Redirects. While it's important not to overwhelm with their creation for every link, here are five creative ways to leverage custom redirects for maximum impact:

Banner Ads

Banner ads are a popular vehicle for promoting products, services, and events online. By using custom redirects in your banner ad campaigns, you can not only track clicks and measure the effectiveness of your advertising efforts but also trigger completion actions for Prospects clicking on them. These completion actions can range from notifying their assigned user to dispatching a tailored email based on their interests. Assigning unique redirect URLs to different ad variations and landing pages allows you to identify top-performing ads, refine content, and optimize placement strategies for maximum impact.

Social Media

Social media platforms offer a powerful channel for engaging with your audience and driving traffic to your website. With Account Engagement custom redirects, you can track the effectiveness of your social media marketing campaigns and measure the impact of your social posts beyond Account Engagements integrated social connectors. Assign custom redirect URLs to links shared on social media platforms and track clicks, conversions, and other engagement metrics. Use this data to optimize your social media content and drive better results.


Email marketing remains one of the most effective ways to communicate with your audience and drive conversions. Custom redirects can enhance your email marketing campaigns by providing valuable insights into subscriber behavior. Assign unique redirect URLs to links in your emails, such as calls-to-action and promotional offers, and track clicks and conversions in real time. Use this data to refine your email content and segmentation strategies for maximum engagement. You might wonder, "Doesn't Account Engagement already track email link clicks?" It does! However, when using the same URL multiple times in an email, the reporting reflects the URL's performance as a whole, rather than individual link placements. Your emails should feature a distinct CTA (call to action), often directing Prospects to click on a specific link (e.g., a file, landing page, video, white paper, etc.). If your email design includes multiple link placements towards the same CTA (buttons and hyperlinked text), an Account Engagement Custom Redirect aids in reporting which link garnered the most clicks. These insights prove invaluable for crafting future email campaigns.


Files such as whitepapers, case studies, and e-books are valuable assets for educating and engaging your audience. With custom redirects, you can track how users interact with your files and measure the effectiveness of your content marketing efforts. Assign custom redirect URLs to file downloads on your website and track downloads, shares, and other interactions. Use this data to identify popular content topics and formats and tailor your content strategy accordingly.

Offline Marketing

Despite the digital marketing landscape dominating, traditional methods like business cards, direct mail, billboards, and flyers still remain relevant for many businesses. With custom redirects, you can track the effectiveness of your offline marketing efforts and measure their impact. For instance, our Cloud on Tap business cards feature an Account Engagement Custom Redirect, leading recipients to a form where they can experience our marketing automation firsthand. By assigning unique redirect URLs to QR codes, or custom URLs in your offline materials, you can track interactions and conversions online. Additionally, configuring your tracker domain in Account Engagement allows for personalized vanity URLs, which incorporate your company name and a brief link description. Use this data to optimize your offline marketing strategies and drive better results.

Leveraging Account Engagement Custom Redirects opens up a realm of possibilities for tracking, analyzing, and optimizing various aspects of marketing campaigns. From banner ads to social media platforms, emails, files, and even offline marketing efforts, these redirects provide invaluable insights and enable targeted actions to enhance engagement and drive results. By strategically implementing Custom Redirects, marketers can refine their strategies, improve audience targeting, and ultimately achieve greater success in their marketing endeavors.


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