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Pardot 101: Pardot or Pardeux? A History of Pardot

Pardot 101: Pardot or Pardeux? A History of Pardot If you are a Pardot user, you’re probably privy to the Par-DOT/Par-deux joke. We can pick up on whether a client is from the North very quickly, based upon how they pronounce the marketing automation service’s name (they tend to say […]

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9 Reasons Why You Should Choose Cloud on Tap for your Pardot Onboarding/Support

9 Reasons Why You Should Choose Cloud on Tap for your Pardot Onboarding/Support As a Pardot user, you have an array of options when it comes to your Pardot onboarding and ongoing support/content packages. There are different tiers of Pardot partnership and different offerings. So, why choose Cloud on Tap for […]

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Digital Marketing Favs of the Week- 6/3-6/9

Digital Marketing Favs of the Week – 6/3-6/9 This week, we remember Muhammad Ali, take a look at the benefits of personalization, and delve into behavioral marketing.   Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer     4 Facts for Marketers About Personalization   […]

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How I passed the Pardot certification exam the first time — and how you can, too

In September of 2015, I was tasked with earning a Pardot certification. I had been working in Pardot for a few months, but still felt anxious about the Pardot certification exam itself — after all, I had heard that the exam is very challenging. With a $200 price tag for the […]

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