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Difference Between a Pardot Campaign and a Pardot List

Pardot Campaign Pardot List

Difference Between a Pardot Campaign and a Pardot List The difference between a Pardot Campaign and a Pardot List is a common confusion new clients ask about when first setting up their Pardot account. “We want to build a campaign…” “What are lists?” “How do I put my prospects in a campaign?” […]

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Gamification 101: What is it?

Gamification 101: What is it? Hopefully by now you’ve heard of our new release – Ascent – the gamified e-learning solution for Pardot training. At Cloud on Tap, we think gamification is the future of learning and #CampCloud will teach you everything you need to know, starting with what Ascent […]

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Pardot 101: Pardot or Pardeux? A History of Pardot

Pardot 101: Pardot or Pardeux? A History of Pardot If you are a Pardot user, you’re probably privy to the Par-DOT/Par-deux joke. We can pick up on whether a client is from the North very quickly, based upon how they pronounce the marketing automation service’s name (they tend to say […]

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Welcome To #CampCloud

Welcome to Camp Cloud

Welcome to #CampCloud #CampCloud! It’s summertime and we’re feeling nostalgic. Summer camp, lake swimming, hiking, campfires… all fun things you can’t really do in Charleston, SC in the summer. It’s hot here! So we’re spending our time in the great indoors building amazing content for our readers instead. For the […]

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Announcing Ascent: Pardot Gamified E-Learning

Ascent Pardot Gamified ELearning

Announcing Ascent: Pardot Gamifies E-Learning Ascent: Pardot Gamified E-Learning is LIVE and available to all new and existing Cloud on Tap clients. Learning marketing automation can be like climbing a mountain: overwhelming, discouraging and exhausting. Sometimes new users feel like they’ll never reach the summit. That’s why we created Ascent. […]

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