Pardot 101: Pardot or Pardeux? A History of Pardot If you are a Pardot user, you’re probably privy to the Par-DOT/Par-deux joke. We can pick up on whether a client is from the North very quickly, based upon how they pronounce the marketing automation service’s name (they tend to say […]
Read More
Marketing Automation 101 One of our classes at #CampCloud is focusing on marketing automation and you’re about to get a crash course in what marketing automation is all about. First off what is it? I could throw a lot of big words at you to describe what it is, […]
Read More
Digital Marketing Favs of the Week – 6/3-6/9 This week, we remember Muhammad Ali, take a look at the benefits of personalization, and delve into behavioral marketing. Muhammad Ali Was a Marketing Genius Who Also Happened to Be a Boxer 4 Facts for Marketers About Personalization […]
Read More
Salesforce Connections 2016 Recap! On May 10 we arrived in The Big Peach – three fresh-faced #PardotQueens ready for Salesforce Connections 2016 (#CNX16). From the moment we stepped through the big glass doors at the Georgia World Congress Center, I knew we were in for an electrifying experience. After the […]
Read More
People use “We Go Together Like” to show how strong their relationship is and as a business you need to have strong relationships with your customers. Relationship marketing is a strategy that focuses on customer retention and satisfaction rather than on sales transactions. It provides them with information directly suited […]
Read More