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Marketing Automation

3 Reasons We LOVE Pardot Variable Tags

3 Reasons We LOVE Pardot Variable Tags Using Pardot’s marketing automation can make your job so much easier. And it’s not just the obvious tools – there are other features right under your nose that can help make your content stronger and more personal, with hardly any effort on your […]

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4 Pardot Integrated Apps We Love

Pardot Integrated Apps

There are many Pardot Integrated Apps to choose from but these are our favorites. Pardot Integrated Apps are similar to the native Pardot Connectors (i.e. Salesforce.com, Wistia, Google Analytics, Facebook) you already use, except these connect outside of Pardot. Pardot Integrated Apps complete a thorough review process and must show […]

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Social Posting — How to Use Pardot’s New Social Media Tools

social posting

Pardot has made some exciting updates to its social posting functionality! Read on to check out the new updates and make sure you know how to use them. Before we get into the details of how to use Pardot’s social posting functionality, make sure you have added the corresponding social media […]

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How Marketing Automation Makes Your Company 24/7

Wouldn’t it be great to have an employee that works well after their regular hours in a day and even on holidays? It seems impossible, but with marketing automation we can make it a reality. Marketing automation allows your company to be 24/7. When a potential customer completes a Pardot form, […]

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Difference Between a Pardot Campaign and a Pardot List

Pardot Campaign Pardot List

The difference between a Pardot Campaign and a Pardot List is a common confusion new clients ask about when first setting up their Pardot account. “We want to build a campaign…” “What are lists?” “How do I put my prospects in a campaign?” “How can I segment my recipients?” Most people familiar […]

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