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Gamification 101: What is it?

Hopefully by now you’ve heard of our new release – Ascent – the gamified e-learning solution for Pardot training. At Cloud on Tap, we think gamification is the future of learning and #CampCloud will teach you everything you need to know, starting with what Ascent actually is! What is Gamification? It’s the process of adding […]

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Pardot 101: Pardot or Pardeux? A History of Pardot

If you are a Pardot user, you’re probably privy to the Par-DOT/Par-deux joke. We can pick up on whether a client is from the North very quickly, based upon how they pronounce the marketing automation service’s name (they tend to say Pardeux). Fun fact: Pardot’s name isn’t random. According to Pardot’s co-founder, David Cummings: Pardot […]

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Marketing Automation 101

One of our classes at #CampCloud is focusing on marketing automation and you’re about to get a crash course in what marketing automation is all about. First off what is it? I could throw a lot of big words at you to describe what it is, but in basic terms marketing automation is software that makes […]

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Welcome To #CampCloud

Welcome to Camp Cloud

#CampCloud! It’s summertime and we’re feeling nostalgic. Summer camp, lake swimming, hiking, campfires… all fun things you can’t really do in Charleston, SC in the summer. It’s hot here! So we’re spending our time in the great indoors building amazing content for our readers instead. For the rest of this summer our awesome team will be […]

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Announcing Ascent: Pardot Gamified E-Learning

Ascent Pardot Gamified ELearning

Ascent: Pardot Gamified E-Learning is LIVE and available to all new and existing Cloud on Tap clients. Learning marketing automation can be like climbing a mountain: overwhelming, discouraging and exhausting. Sometimes new users feel like they’ll never reach the summit. That’s why we created Ascent. It is a self-paced, E-Learning journey through Pardot. It’s available […]

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5 Exciting Tools in Pardot’s New Engagement Studio That You Don’t Want To Miss

It’s finally here! Pardot has officially released the highly anticipated Engagement Studio. They should have named it “B2B Marketer’s Dream Studio” … Engagement Studio is a sleek and all-encompassing way to build, visualize, test, and measure 1-to-1 buyer journeys. Packed with new tools and features, it can be a lot to take in — however, we were a part […]

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