4 Things You Need to Know about Google’s New “Mobile-Friendly Update”

Social media is a buzz with what’s been titled, #Mobilegeddon! We thought it would be good to break it down to the 4 most important things to know about this new Google feature:

1. It only affects search rankings on mobile devices
This means anyone searching in a browser will still see your normal site ranking. If they are searching on mobile though, your rank will differ based on your mobile friendliness.

2. A high quality but not mobile-friendly page can still rank high
If you have high quality pages with great content, you can still get high mobile search rankings, per Google. Keep in mind that others with great content AND mobile-friendly will likely out rank you.

3. The rank applies to your individual pages, not your entire website
If a website re-vamp isn’t in the time and/or money budget right now, consider upping your content game for a couple of your key pages. Each page is judged on its own merits.

4. Google will put you back in its good ranking graces as soon as you update to mobile friendly
Whether you get around to updating tomorrow or a few months from now, Google crawlers are out there and ready to find and re-rank you. You can speed it along by asking nicely too.

Not sure if your site is mobile friendly? Run the Mobile-Friendly Test.
Remember, the update is live today, April 21st!

 

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